Category:
Branding & Identity, Website Design
Client:
BWG Group
Blue Whale Granites is a luxury granite and marble brand redefining the way natural stone is experienced. Based in India with a vision that extends globally, the brand wanted a digital presence that reflected the craftsmanship, depth, and exclusivity of its products: a platform that feels as refined as the materials themselves.
We began by building the brand from the ground up. The process started with the logo design, where we captured the essence of strength and elegance through minimalist geometry and deep tones. From there, we developed the brand identity — crafting a visual language built around precision, contrast, and timeless luxury. The color palette was inspired by the richness of natural stone, while the typography echoed the bold sophistication of heritage automotive brands like Bentley — one of the client’s main inspirations.
Once the identity was established, we translated it into a digital showroom experience that allows visitors to explore collections of granites and marbles in both English and Japanese. Every page was designed to feel cinematic combining slow, immersive visuals with a seamless browsing flow that highlights texture, craftsmanship, and luxury.
The result is more than a website; it’s a statement of design excellence. Blue Whale Granites now stands as a global luxury brand: a fusion of artistry, technology, and timeless material brought to life through design.

